The Influence Index
Smartphone Influencer Report
Content volume, reach and engagement analysis
We analyze how smartphone brands position themselves on Instagram and YouTube through influencers: content volume, publishing cadence, which themes they emphasize, and engagement performance by format.
8
Smartphone brands
8,879
Pieces of content analyzed
1,829
Influencers
834.9M
Total views
The Influence Index
Smartphone Influencer Report — Content volume, reach and engagement analysis
- 30+ Brands & Sector Analyses
- Audience Gender Distribution by Brand
- Total Content Volume by Content Type
- Weekly Content Cadence
- Message / Theme Focus Heatmap
- Engagement Rate by Format
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What's in the report?
Five core analyses to compare each brand's influencer strategy side by side.
Brand names are hidden in this preview. The full version includes brand-level breakdowns.
01
Audience Gender Distribution by Brand
The female/male split of the audience each brand's influencer content reaches.
02
Total Content Volume by Content Type
Brand × content type breakdown (Instagram & YouTube). Story is the dominant format; Reels and YouTube short/long video volume stand out.
03
Weekly Content Cadence
Each brand's weekly output rhythm and campaign spikes across a 26-week window.
04
Message / Theme Focus Heatmap
Each brand's emphasis index across Camera, Battery/Charging, 5G, Performance, Display, Design and Durability.
05
Engagement Rate by Format
Engagement rate (ER) and average views by content format: ER 1.87%–3.67%, average views 27K–134K.
This is just a fraction of the report
These visuals are only a small part of the report. The full version includes brand-level breakdowns, methodology and far more data and analysis.
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